And when it comes to the fake tan industry, St Tropez is one the heavyweights. Launched in 1996, there's now some 30 products to choose from, including a sun protection range and Illuminators. And then there's the recently released Dark range. Launched earlier this year, it's become a best-seller for the brand, as men and women opt for sun-kissed skin the safe way. Where the original self tan range was more golden, the new Dark collection, offers a stronger holiday glow. Designed to mimic the skin's natural melanin, it contains Vegetan Premium, which is what helps give that fresh-from-holiday glow. And it also features Aromaguard™ which promises to stop that tell-tale self tan smell by up to 70%. But before you say The Only Way Is Essex, the Dark range still gives a natural tan; think two weeks in the Caribbean, rather than two weeks in France. And it's all without having to fork out for the holiday abroad or pack a case. So none of the airport drama and expense of going away; that's a winning combination in my book. And faking it can be a great look for a wedding, a party, or even a pick-me-up to escape from the lack of a Scottish sunshine.