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Edinburgh Online Fashion Week - the makeup and hair

Edinburgh Online Fashion Week - the makeup and hair

Beauty and fashion go together like ice cream and chocolate. That's because aside from the gorgeous clothes gracing the catwalk, it's also a chance to be wowed by stunning looks in hair and makeup. And wow is definitely the word when it comes to Edinburgh Online Fashion Week.

Edinburgh Online Fashion Week - the makeup and hair

Filmed back in the first week of September, the team lead by Gary Anderson, has been hard at work editing down the four-day coverage. It saw 15 shops and retailers show off their Autumn Winter Looks. Filmed in the stark Quarter Mile, in an empty floor, there was no audience present for the filming, until the last day when rows of fashion fans bought tickets for the event. That show featured a selection of outfits from the retailers from each prior day, and the hair and makeup didn't change for each shop. On this night makeup was all about the disconnected liner and dark lip seen here above in the top image. Outside of the final show, nobody has seen the footage or the looks from the rest of the week. Until now. Because on Monday October 22nd, Edinburgh Online Fashion Week is going live. And fashion fans will be able to log on each day next week to view the shows.

And aside from the different collections from the different shops, it will also be a change to ogle the amazing looks created by Lauren Gollan and Dickson Reid. Lauren, the lady behind The Lauren Gollan Academy Of Makeup Artistry, lead a team of seven, made up of her hard-working students. And from purple lips, disconnected eyes and futuristic skin, the results were show-stopping. Lauren says,

"Gary had his own inspiration and that was my starting point to creating four different looks. It was focused on Autumn Winter 12 looks but did put in the occasional nod to some Spring Summer 13 makeup trends. Over the four days, one look that did remain was minimal looking skin. It had to look like the model's natural colour, but in fact, there were a lot of products to make it look perfect. Then around that we had focus features for each day.

Focus features included eyes, brows and lips, with a mixture of all on the final day of filming before a stunning disconnected liner look for the final ticketed show. So here's a run-down of the looks which went with the show:

 

Edinburgh Online Fashion Week - the makeup and hair

Edinburgh Online Fashion Week - the makeup and hair

Day One

The focus was the eyes so for this Lauren created a smokey eye, using skin colours and more brown and cream textures, and metallics. After applying a base of MAC Face and Body and MAC Sculpt, cream colour bases were applied to eyes to give a soft, smokey look. Then on top, pigments were added to make the eyes pop. The same contour was applied to give a contour to the cheek and paired with this was a matte, nude lip.
This was the chance to play two different textures off each other with the creamy, shimmer of the metallics are foil to the opaqueness of the matte lips.

 

Edinburgh Online Fashion Week - the makeup and hair

 

Edinburgh Online Fashion Week - the makeup and hair


Day Two

Lips were the focus for Wednesday's show which saw shops such as luxury shoe shop Shhh take part. Like the rest of the days, skin was perfected and polished, the only different was that Lauren used MAC's Strobe cream as an illuminator on the cheekbones but mixed that with a vanilla pigment, dusting it over the cheekbones, through the brow to give an almost LA polished look. The dewiness continues on the checks with a MAC Ever Cream Blush called Lillicent. And with all that glow going on, Lauren opted for a matte red lip which almost blood orange in shade. This was a bespoke shade created by mixing two colours called Lady Danger and Ruby Woo. No mascara made the look stronger and more bold.

 

Edinburgh Online Fashion Week - the makeup and hair

 

Edinburgh Online Fashion Week - the makeup and hair


Day Three

Thursday's focus was the brows but paired with this futuristic and alien-like skin. To do this, MAC Strobe cream was applied underneath the foundation, then used Hyper Real Finishing Powders to give a really futuristic finish. This was a combination of two Hyper Real FX shades to highlight round the cheekbones, over the bridge of the nose and through the brow bones.
When it came to brows nothing was overdrawn, but it was a squared off, bushy brow. This look was done with the models' natural look but it was really thick through the beginning then blown out. Done with a combination of pencil and eyeshadow, it was still really structured. Tiny hairs were drawn on using a pencil then filled in using an angled brush.
Topping off the look were fab purple lips, which were a combination of two shades: Up The Amp by MAC and a fuchsia colour from  Giorgio Armani. The final result was a strong pastelly purple shade which I absolutely loved.

 

Edinburgh Online Fashion Week - the makeup and hair

 

Edinburgh Online Fashion Week - the makeup and hair

Day Four

Friday's show featured the likes of fab Rose Street store Goodstead. To go with the look, Lauren says it was all about ramping up the drama, which meant both eyes and lips were dark and full-on.
Matte textures were used all over eye beginning with MAC's Black Track fluidline. This was applied all over the eye, blended it out with MAC Carbon and then an Illamasqua natural eye shadow shade to finish. This helped give a seamless finish to the eye, and avoided any disjointedness. But just before the models went onto the runway, an eye gloss was applied just to encourage a messy look. This didn't affect the perfect blending, and was applied just along the lash line.
Dark lip to go with this look was created using a body paint which was a matte burgundy.
In the evening the lip stayed put, but was paired with a disconnected eye. So just like a classic liner, it was dramatic, and the shape stayed the same running from the pupil straight through, but this was just moved up the eye.

 

Edinburgh Online Fashion Week - the makeup and hair

 

Alongside the makeup, a team from Dickson Reid were behind the striking hair styles for each day. From plaits and curls to crimping and buns, the looks bowled me over. Chris Dickson says,

We tailored Autumn/ Winter hair trends to accommodate the looks inspired by the different designers, high street stores and boutiques who showcased their work. The inspiration for our hair looks came from a fusion of the old and the new current techniques. We offered structure and texture to give contrast and to create these couture hair looks for Autumn / Winter 12/13. And we wanted to showcase hair that can be interpreted on to the high street for every day wear.

To watch the Edinburgh Online Fashion Week, head to the website for the broadcast schedule. The shows will be streamed three times a day over five days, and there's no doubt going to be plenty of items making it onto your autumn winter wardrobe shopping list.

And all these fabulous images are courtesy of the very talented photographers at Stoyanov & Jones, head to their website for check out their portfolio.

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Sarah Tolan is the founder and editor of Scottish Beauty Blog, Miss Nifty and Kate's Wardrobe. Learn more about her here and connect with her on TwitterGoogle+ and LinkedIn.

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